The organizers reserve the right to make changes to the programme.

CONFERENCE PROGRAMME: 8–9 December 2025

Day I – Monday, 8 December 2025

Registration of participants
Conference Opening
Chairperson: Assoc. Prof. Małgorzata Rutkowska, DSc, PhD, Eng.
Dean of the Faculty of Management – Assoc. Prof. Anna Kowalska-Pyzalska, DSc, PhD, Eng.
Plenary Session
Inaugural Lecture: Prof. Marian Noga – Polish economist and academic teacher, professor of economics, former rector of the Wrocław University of Economics, senator of the 4th and 5th terms, member of the Monetary Policy Council (2004–2010).
Topic: Reimagining Global Trade: Innovation, Inclusion and the Africa–Europe Connection
Presentation: Marcin Jabłoński – Vice President of the Chamber of Commerce of Exporters and Importers (IGEI)
Coffee break
English-Language Session I
Information and Communication Technologies for Global Competitiveness
Chairperson: Assoc. Prof. Paweł Bartoszczuk, DSc, PhD, Eng. – SGH Warsaw School of Economics

  • Dariusz Dymek, Piotr Soja, Grażyna Paliwoda-Pękosz – Towards Identification of Freelancers’ Competence Gap: Preliminary Insights from an International Study
  • Aldona Dereń – The Intellectual Property System in the Digital Economy – Between Innovation Incentives and Security Challenges
  • Yasmin Ziaeian – Strategic Management in Women-Led Iranian Startups: A Qualitative Study of Brand Strategy, Market Identity, and Value Creation
  • Jolanta Kowal, Jarosław Klebaniuk, Karolina Olejnik, Paweł Weichbroth – Psychological Well-Being and Social Media During the Pandemic: Evidence, Research Gaps, and Future Research Directions
Lunch
Parallel Sessions (in-person and online)

English-Language Session II – Expatriation and Migration as Determinants of Contemporary Economic Processes
  Chairperson: Prof. Sylwia Przytuła, PhD – Wrocław University of Science and Technology

  • Eduardo Tome – Current Challenges of Economics – Requirements of Growth, Society and Environment – The Case of Portugal
  • Bruno Allex de Souza, Flávio de São Pedro Filho, Clésia Maria de Oliveira, Jolanta Kowal – Sustainable Development, Community Participation, and Practicality in the Western Amazon
  • Paweł Bartoszczuk – Eco-Innovation as a Pathway to Sustainable Competitiveness

English-Language Session III (online) – Managing Cultural Differences
  Chairperson: Assoc. Prof. Ing. Zuzana Křečková, M.A., Ph.D. – Prague University of Economics and Business (Czech Republic)

  • Beatriz Rodrigues Magalhães, Elvira Vieira, Ana Pinto Borges, Bruno Miguel Vieira, Viktorija Skvarciany – The Impact of Cyberattacks on Organizational Operational Continuity: The Influence of the Human Factor on Cybersecurity Strategies
  • Viktorija Skvarciany – Forecasting Volatility in the Eurozone: (GJR)-(E)GARCH Approach
  • Jana Pieriegud – Technology-Driven Green Transformation in Rail Transport: Integrating Energy Efficiency, Sustainability, and System Resilience
  • Pavel Žiaran – Towards a New Questionnaire for Evaluating AI-Based Career Guidance Services
  • Monika Ziobrowska – Participative Leadership in Sustainable, Digitally Transforming Organizations: Corporations Versus Public Administration
  • Usama Ahmad Khan, Mukhammad Andri Setiawan – Challenges Faced by Freelancers in Pakistan and Indonesia: Infrastructure, Payments, and Policy Gaps
  • Anthony Chidi Nzomiwu – Fintech for Inclusive Growth: A Review of DeFi–CeFi Hybrid Models in SME Financing Across Economies
Coffee break
Polish-Language Session I
Rozwój i innowacyjność społeczeństwa i gospodarki (Development and Innovation in Society and the Economy)
Chairperson: Assoc. Prof. Agnieszka Karman, DSc, PhD, Eng. – UMCS Lublin

  • Zbigniew Malara – Potencjał innowacyjny kadry naukowej
  • Radosław Ryńca – Decyzje strategicznego przywództwa w turbulentnym otoczeniu
  • Jerzy Tutaj – Zarządzanie innowacjami w regionie
  • Agnieszka Rzepka – Ewolucja zarządzania – paradygmat kameleona
Gala Dinner

Day II – Tuesday, 9 December 2025

Poster Session
Chairperson: Asst. Prof. Anna Jasińska-Biliczak, PhD – Wrocław University of Science and Technology

  • Katarzyna Przybyła, Małgorzata Rutkowska, Maria Hełdak – Ecotheology and Future Eco-Innovations
  • Tatiana Pasko, Olena Butenko, Olena Kot, Viktoria Kozub – Assessment of the Impact of CBAM on the Structure of Ukrainian Export
  • Ievgeniia Golisheva – AI, Empathy, and Values – Key Marketing 5.0 Trends Shaping Modern Business Transformation
  • Piotr Godziewski – Continuous Delivery of Software Products for Critical Network Infrastructure
  • Anna Jasińska-Biliczak – Does Sustainable Development Attractive EU for Young? – Insights from Migration Problem
  • Małgorzata Pol – Czy odpad może stać się paliwem przyszłości? Analiza nośników energii w kontekście zrównoważonego rozwoju?
  • Maria Hełdak, Katarzyna Przybyła – Tourism Gentrification in Relation to Depopulation Processes in the Urban Core
  • Agnieszka Parkitna, Aleksandra Mokrzan – Hyper-personalisation in Marketing and the Responsible Use of AI: Ethical and Legal Challenges
Coffee break
Parallel Sessions (in-person and online)

English-Language Session IV – Digital Mindset: The Psychology of Entrepreneurship in the ICT Era
  Chairperson: Assoc. Prof. Jolanta Kowal, PhD – University of Wrocław

  • Jerzy Luty – Evolved Minds in Digital Networks – Dunbar’s Number and the Limits of Friendship on Facebook
  • Karolina Olejnik – Psychological Well-being and Social Media During the Pandemic: Evidence, Research Gaps, and Future Research
  • Dorota Kanafa-Chmielewska – Artificial Intelligence in Psychology – Tool and/or Therapeutic Support
  • Magdalena Ślazyk-Sobol, Małgorzata Dobrowolska – Things Are for People: Presentation of the Project E-PROFESSIONS – Development of Technological Solutions Using VR Allowing Employees with Disabilities to Improve Professional Competences in Virtual Space
  • Aker Özcevik, Jolanta Kowal – Psychoanalysis á la Machine: Are Chatbots the New Jungians?

English-Language Session V – PhD Candidates Section
  Chairpersons: Assoc. Prof. Katarzyna Przybyła, PhD and Assoc. Prof. Maria Hełdak, DSc, PhD, Eng. – Wrocław University of Environmental and Life Sciences

  • Noëlla Dolińska, Arnoud Huisman – AI-Ready Medical Devices and Compliance: A Semi-Systematic Review of Economic Implications for Healthcare Digital Transformation
  • Noëlla Dolińska, Gabriela Wojciechowska, Łukasz Bednarz – Digital Innovation for Structural Health Monitoring in Heritage Buildings: A Semi-Systematic Review of AI, IoT Sensors, and Management Strategies
  • Łukasz Sokołowski – Modern ICT Management in the Automotive Sector: Data, Cybersecurity, and Digital Platforms
  • Michał Tukaj – Optymalizacja łańcucha dostaw w przemyśle fotowoltaicznym
  • Dagmara Jaworska, Yaroslav Bezyk, Mirosław Zimnoch, Izabela Sówka – Artificial Intelligence in Environmental Sciences — AI for Assessing CO₂ Exchange in Urban Green Spaces: A Preliminary Review
Lunch
Closing of the Conference / Summary of Section Proceedings
Chairperson: Assoc. Prof. Małgorzata Rutkowska, DSc, PhD, Eng. – Wrocław University of Science and Technology
Social Event: The Wrocław Christmas Fair